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Whole Foods to Hit Parsippany By 2015

Company releases more details about the organic supermarket's forthcoming Par-Troy site.

Since word was released last week that a , many residents have reacted with excitement. That joy will have to be tempered: The store likely won't open until 2014 or 2015, according to a company spokesperson.

Michael Sinatra told Patch that lease papers have been signed for Whole Foods to rent about 40,000 square feet in a complex that will be constructed on Route 46 between Waterview Boulevard and Intervale Road, where woods now stand.

"We're thrilled to be coming to Parsippany," Sinatra said. "I am from the area and with Mountain Lakes and Denville nearby, we know this will be a great location."

While a lease agreement has been struck for the yet-to-be-erected building, the project is in the process of obtaining building permits, Sinatra said, adding that the eventual market site should be roughly the size of the Whole Foods in Madison, "though it will feel larger."

The spokesperson said that Whole Foods Market is very selective about where it places its stores.

Asked why Parsippany was chosen as its newest location, Sinatra explained that the company only opens two or three new stores each year.

"We are a growing company, but we don't want to grow too fast in any given area.," he said. "But we know Parsippany would be a great high-traffic area."

And Sinatra said he believes Whole Foods Market would be good for the township.

"We only sell the highest quality natural and organic foods," he said. "You get the ability to shop without worrying about the ingredients in what you're buying.

"We have a commitment to local products, so customers will see produce from farms in Northern New Jersey," Sinatra continued. "Whether it's pickles or cheese, we really try to focus on local products. And we provide a level of customer service that is meant to ensure that customers have a great experience."

He added that Whole Foods also has selections for customers dealing with special diets.

"Whether you need gluten-free foods, or if you're a vegan, a pescatarian or a vegetarian, we want you to have a solid experience in our stores so that you will  come back time and time again."

As to when we will see a Parsippany Whole Foods open its doors, Sinatra said there is no exact date at this time.

"It's a new construction, so it will be a little bit," he said, noting that the store's opening will come no earlier than 2014 and may take until 2015. As far as the exact timing, we won't know that until we get closer to it.

"But we have signed the lease and we are committed to the project."

Larry Johnson August 03, 2012 at 03:29 PM
I hear you, Lulu, how does a "geen" company do this in good conscience!
Annie August 12, 2012 at 02:26 PM
Not only do they plan to cut down and pave over a wooded area filled with deer, turkey, coyote and many other wildlife but this area also butts up against residential homes. The woods provide a buffer against the office complex and Rt 46 traffic. In addition, several years back, when they proposed a 'town center' in this very same spot, Mountain Lakes would not approve an access on Intervale Road. Therefore, Forest Drive, which is already used as a high-speed cut-through between Intervale and RT 202/Parsippany Rd/ Rt 287 access will also gain the additional cut-through traffic as shoppers avoid Rt 46 lights and attempt to use the Waterview Corporate access. Agree that there is already so much vacant building space that could accommodate Whole Foods or any other new business in Parsippany, that the only real reason for selecting this site is pure greed. Final comment- I thought this site was originally zoned for 'office use only' to keep traffic contained to Monday through Friday, normal office hours of 8-6. Whole Foods doesn't appear to be office space and I believe their business hours extend to weekends and beyond 6pm.
Heather Kays February 05, 2013 at 07:16 PM
I am the editor of The Citizen and doing an article on this issue from the Mountain Lakes standpoint. Any residents interested in commenting on the issue please call or email me at 973 934 5604 or hkays@recordernewspapers.com. Thank you.
Annie February 06, 2013 at 01:11 AM
Heather, We have a website, facebook group and yahoo group for anyone interested in supporting/contacting the cause to STOP the overlay and keep the POD zoning. http://www.dontrezonewaterview.com/ dontrezone@yahoogroups.com https://www.facebook.com/groups/316577331791540/
john May 23, 2013 at 02:11 PM
...and calling Whole Foods corporate headquarters and telling them you will boycott them because of this unsuitable plan couldn't hurt!

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